The vibrant and playful fashion shoot for Irish jewellery brand Shock of Grey’s Spring Summer 2025 collection bursts with colour and creativity, perfectly reflecting the brand’s innovative spirit. The shoot showcases exquisite handcrafted pieces and contemporary design. This campaign captures the essence of a fresh, modern Ireland, where heritage and fashion collide in a celebration of color and craftsmanship.

SHOCK OF GREY S/S25

Photography: Martin O’Neill

Hair and Makeup: Sue Brophy

Model: Freya

Agency: Morgan the Agency

Designer: Shock Of Grey

Project Date: August 2024
Location: Dublin, Ireland